~ when you bike westward from the norfolk southern overpass on ponce de leon, you pass a number of advertising structures, two (2) of which are contracted by the fast food corporation, mcdonald’s, for their pepsi-inspired ‘i’m lovin’ it’ campaign. on a billboard above a restaurant – not a mcdonald’s – there is a depiction of an apparently white (non-latina caucasian) woman laying with two children on what seems to be a pleasure boat or dock; at the intersection with monroe/boulevard, there is a bus stop containing poster with the image of a black (african-american) couple riding what appears to be a subway train. despite the use of the myth that all white people have happy families and yachts, and the possibility of mcdonald’s placing the ‘black’ ad by the bus because they assume that most of the bus riders (viewing the ad) will be black and any couple riding the train (in the ad) will be black notwithstanding, we state with an experienced certainty that no one, of any race, anywhere, rides the subway and thinks to him/herself, ‘i’m ‘lovin it’.

we would have liked to see the first americans arriving in brazil be informed that they were to be fingerprinted and photographed.

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